Elevating the Music Experience by Improving Convenience and Reliability.
Personal Redesign Challenge - Product Designer - Autumn 2022
Spotify is a digital music, podcast, video service that gives people access to many songs and other contents from creators all over the world.
Current Experience
✨ App review from apple App Store
“This feature is awesome; you can share playlists with friends, put a custom cover image, add a description, and add whatever songs you want.”
✨ User Interview
“I don’t like how I can’t organize playlists in my library. I have a lot of playlists and sometimes it's hard for me to find a certain playlist since I can't organize it.”
“I can’t organize my music the way i used to. It’s just a bunch of ridiculous extra buttons that i shouldn’t ever need to deal with.”
“If there were a button that allowed me to add multiple songs to playlists at once on the artist page, instead of having to go through each song”
Key Findings
Inconvenience in organizing music into playlists efficiently
Users claimed that they encountered inefficiencies when attempting to organize their music into playlists on the artist’s page.
Lack of options for users to organize various playlists.
Users expressed dissatisfaction as they have limited playlist organization options in the library.
Users can only add one song to a playlist at a time on the artist page
🔍 Why is this a problem?
Inefficient and repeated process can require additional work for users which could easily tire them.
Allow users to add multiple songs into a playlist at once
Solution
Artists Home Page
Multiple Select Page
Add to Playlists Page
Added a Select Button
Enabled users to select multiple songs and store it into "add to likes", "Add to Playlists" or "Add to Queue”
How it fulfills user needs
Users do not have to go through the repeated and long process of adding each song to a playlist
Fast and convenient
Problem #2
Messy and unorganized playlists in the library
🔍 Why is this a problem?
If users have a lot of playlists in the library, they can have trouble finding playlist they want to listen. It requires user extra work to scroll down through many unorganized playlists.
💫 Goal
Allow users to add multiple songs into a playlist at once
Your Library
Create a group
“Winter” group page
Add Playlists into a group
Your Library
Edited “Winter” group page
Solution
Added a “Create a Group” Button
Enabled users to select multiple playlists and store them into groups
Added a "Recommended Playlists" Button
Allowed users to get recommendations of playlists just like how they can get recommended songs
How it fulfills user needs
Organize their playlists based on their personal preferences
Give access to personalized groups
Easy and efficient to find desired playlists
💡 Reflection and lessons learned
✔️ Striking a balance between innovation and maintaining consistency with existing features were challenging
✔️ Learned how to work independently & trust my design decisions